Advertisements are used to grab people’s attention. It is used primarily as a way to persuade people to buy an item. Milk ads in particular use famous actors as well as athletes to attract customers. In this particular ad, Super Man is being used. He is a famous well-known “Super Hero”. We have all seen him in movies, cartoons, as well as in comic books. This ad is very catchy because of the way Super Man is being portrayed. In this ad we can picture that Super Man is a big fan of milk and must drink it daily. And if Super Man drinks milk, it must be good. Therefore, it makes customers believe that they should drink it too. For if you can not read the message this milk advertisements states, it says “Super, That’s how milk makes you feel. The calcium helps bones grow strong. So even if you are not from Krypton, you can have bones of steel”. It delivers the message that even if you are not from Krypton like Super Man, you can still be like him if you drink milk. You can be strong, made out of steel, and be super like Super Man. Although we all know that milk alone can make you grow big muscles like that and make you look like Super Man, is this Milk ad really false? Does it portray something it should not? The purpose of this ad as we all know is to persuade us to buy milk. But besides the great profit milk gets off of consumers, what do we as customers get in return? We get the great taste, obviously, as well as milk indeed contains the calcium that our bodies need. “Calcium is needed for muscle contraction, calcium leads to our bone structure, bone recovery, and bone health….” The less calcium we consume daily weakens our bones. We will not be able to survive without calcium. Therefore, milk ads are great. They are made to persuade the customer to buy milk. It is best for our health. It contains the “whole package” of calcium needed for our daily diets.
www.jyi.org/volumes/volume6/issue3/features/iee_and_wei.html
My first impression of the poster is also that you can be strong as Super Man if you drink milk. Then, the caption even further emphasizes that of strength you earn by drinking milk. Furthermore, the background that features sky also adds to the feeling that you become something better than others who are walking on earth. In addition, the angle that is portraying Super Man is slightly from the bottom. This demonstrates that a man who drinks milk becomes prominent than others. The proud expression and the pose also capitalize the superiority gained by milk. I too believe this ad effectively accentuates what advantages you can get from drinking milk; you can be taller, stronger, and more attractive.
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